2021 | Website Design
For this 75th anniversary celebration, the NBA announced 75 of the greatest players in their history. Before the player reveals, Huge made a teaser page to generate excitement and reflect on the past 75 years of NBA history. The teaser page is designed like a scrapbook with lots of memorabilia showcasing the cultural influence of the NBA.
To celebrate the NBA's 75th anniversary, Huge was asked to design web pages to bring the past 75 years of NBA history alive. During the season, NBA announced 75 of the greatest players in their history and called them the 75th-anniversary team. Huge made a web page to introduce these players in a more immersive and interactive way and included other, more informative pages.
Executive Creative Director: Dwayne Raupp
Project Manager: Rachel Pendergrass, Aaron Antonides
Group Creative Director: Aaron Doyle
Creative Director: Rob Bigwood, Marty Muthuswami
UX Lead: Ken Kerr
Visual Design Lead: Dan Kennedy
Visual Designer: So Jeong Shin
Senior Emerging Experience Engineer: Kurt Lorey
Copy Writer: Tava Chunn
The player hub is an interactive platform introducing the players selected for the 75th-anniversary team. This page gives NBA fans an unexpectedly immersive and exciting experience, unlike anything they have seen before. While floating around the page, users can check each player and go to the specific player page to see more information. Additionally, there is more informative and fun content, including connection points between players, featured articles, and highlight videos.
Player pages are made to provide basic information about each player on the 75th-anniversary team. It includes each player's bio, highlight videos and images, and stats.