top of page

Theatre for a New Audience

Brand identity for Theatre For A New Audience, a non-profit theater focused on producing Shakespeare’s plays and other classic dramas.


Shakespeare often used poetic meter in his plays. A poetic meter is a syllabic pattern using stressed and unstressed syllables in a verse to make a rhythmic structure.

To represent this, the logo typeface has been customized by adding a scansion mark, which is a visual cue to signal which syllables are weak and which syllables are strong, used for long syllables.

2019 | Rebranding

bottom of page