Theatre For A New Audience
Brand identity for Theatre For A New Audience, a non-profit theater focused on producing Shakespeare’s plays and other classic dramas.
Shakespeare often used poetic meter in his plays. A poetic meter is a syllabic pattern using stressed and unstressed syllables in a verse to make a rhythmic structure.
To represent this, the logo typeface has been customized by adding a scansion mark, which is a visual cue to signal which syllables are weak and which syllables are strong, used for long syllables.