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Theatre For A New Audience

Brand identity for Theatre For A New Audience, a non-profit theater focused on producing Shakespeare’s plays and other classic dramas.

LOGO &
CUSTOM TYPEFACE

Shakespeare often used poetic meter in his plays. A poetic meter is a syllabic pattern using stressed and unstressed syllables in a verse to make a rhythmic structure.

To represent this, the logo typeface has been customized by adding a scansion mark, which is a visual cue to signal which syllables are weak and which syllables are strong, used for long syllables.

YEAR

2019

ROLE

Rebranding

Courtney Gooch

Rori Simms

INSTRUCTOR

This website was designed on Wix Playground Academy

© 2020 Sojeong Shin