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© 2020 Sojeong Shin

Theatre For A New Audience

Brand identity for Theatre For A New Audience, a non-profit theater focused on producing Shakespeare’s plays and other classic dramas.

LOGO &
CUSTOM TYPEFACE

Shakespeare often used poetic meter in his plays. A poetic meter is a syllabic pattern using stressed and unstressed syllables in a verse to make a rhythmic structure.

To represent this, the logo typeface has been customized by adding a scansion mark, which is a visual cue to signal which syllables are weak and which syllables are strong, used for long syllables.

YEAR

2019

ROLE

Rebranding

Courtney Gooch

Rori Simms

INSTRUCTOR